MBA Marketing Management Coca-Cola Company

Question: Doiscuss the activity that correlates the efforts of the employees to achieve the objectives and goals by using all the resources effectively and efficiently. Answer: Management in any organization or business means the activity that correlates the efforts of the employees to achieve the objectives and goals by using all the resources effectively and efficiently. Business Management includes controlling, directing or leading, staffing, organizing and planning a business in such a way that target and goal can have achieved easily from this (Hollensen 2015). Resourcing of a company includes manipulation and deployment of natural resources, technological resources, financial resources, and human resources. Management also means a social science or an academic discipline whose aim is to study the social organization. Unfortunately, there are certain companies where management practices have been criticized in the public places. In this assignment, the author has chosen Coca-Cola Company, which is questionable for low management practices. Coca-Cola is the most famous beverage brand name in the world and one of the most visible companies worldwide. It can excel in all dimensions from the business point of view, as it has tremendous opportunities. The company comprises of two main departments. First, one is corporate department and second one is bottling sector (Philip 2016). However, since last ten years the company is struggling with many ethical issues specially in bottling sector to achieve its financial goal. Now the questionable management practices will be discussed under organizational theory and stewardship. Organizational theory is based on for major prospective which are postmodern perspectives, symbolic interpretive, modern prospective and classical (Gready 2013). Coca-Cola management emphasizes on postmodern and modern perspectives adoption in order to continue the relation with the business environment. According to some researcher, the adoption of the modern prospective have enables mangers of Coca-Cola to pay attention on real market situation based on the theories and concepts. However, the organization has increased its productivity in different geographical operating division after adopting postmodern perspectives and has focused on international and local customer satisfaction. Many external problems have come in the company due to lack of proper organizational perspectives adoption. In US, due to lack of appropriate modernism, the company is facing low share market, as the company is not able to provide the healthy soft drink to the health conscious people. The post modernist s have criticized Coca-Cola due to lack of environmental sustainable activities. Therefore, the adoption of post modernist and modernist prospective will help Coca Cola to increase its productivity level and activities (Mullins et al 2012). Exploration of the organizational Theories: Organizational theories are based on two philosophies, which are, epistemology and ontology. Ontology is defined as identification of truth behind a situation based on its actual origin of the fact. Epistemology is related with the methods applied to find out the truth behind the fact. With the help of the epistemology perspective and ontological perspective, the managers can figure out the organizational complexities. They can deal with these complexities by applying different methods (Wilson and Gilligan 2012). Modernist perspective: The management theories of Weber and Taylor are associated with the modern perspective of organizational theory. According to modernist perspective, the rational modern mind is trained to upgrade. Therefore, after adopting this perspective the organizations will scientifically meet the progress. This perspective includes four care concepts, which are, control of violence, surveillance, industrialism and capitalism (Sheth and Sisodia 2015). The capitalism concerns with the fact that the companies should make competitive productions in such a way that the private ownership will be encouraged. According to industrialism, the organizations should utilize inorganic power sources. Surveillance states the constant supervision and monitoring of workers within the industry should be performed in order to continue smooth workflow. Modernists also prefer to have strong organizational culture where the priority will be provided to organizational interest to the individual interests. Moreover, ac cording to the modernists it is necessary to have an appropriate organizational structure to upgrade the production of the workers (Kotler et al 2014). In the Coca-Cola Company, many issues have arrived in bottling sector. In some case, the bottle exploded spontaneously in the hand. Whereas, in other case the contamination of pesticides had been observed. These are hampering the industrialization, which is a key factor of modernist perspective in organizational theory. Postmodern perspective: The postmodern theory states that the organizations should consist of a set of self-controlled, self-managed and diverse team along with controlling centers to monitor and advice them in need. According to these perspectives, equal rights will be provided to all the employees in the company (Hutt and Speh 2012). The post modernism emphasizes on the need of adopting certain approaches that accelerate positive changes. However, argument has made based on the sole adoption of any organizations post modernism perspective, which will filter the organizations from performing deep research on any external business environment. Moreover, further argument has made on the suggestion of post modernisms, which state that all employees in the organization will be provided with the internal organizational information. This information will help the employees to upgrade their part in the production. It also has drawbacks. Accessing to internal information will give rise to occurrence of insider tra ding. After adopting post modernism, the organizations should make certain changes in branding and concentrate on personalized customer centric approach (Foxall 2014). In Case of Coca Cola Company, it was observed that the labors downed their tools as they were forced to pay the major portion of their medical bill. As postmodern perspective is focusing on the rights of the employees of an organization, so it is a drawback over here. Stewardship: The concept of the Stewardship is related to the nature or ethics. In business, the concept of stewardship is related to the acceptance of certain changes, which will safeguardand shepherdthe values of the company. Recommendations: Leader: How labor satisfaction can be improved? Author: The labor satisfaction can be improved by adopting organizational theory, specially modern and postmodern perspective. Using modern perspective the management needs to understand the problems of the labor. Then the management should switch into postmodern perspective, where the equal rights are provided to the labors. The management always has to remember the fact that labor satisfaction will improve the production (Chan et al 2012). They should also opt for other organizational theory, called motivational theory. Under this theory, the workers will be rewarded for their production and in certain cases; they will be punished for bad work. Adoption of modern and postmodern perspectives will also help in leadership principles. Leader: How the company can get over from environment issue? Author: The main environment issue in this company is water issue. The main source of this company is water As a beverage company. It is very important to pay attention towards the healthcare much needed for customer satisfaction. Customer satisfaction will increase the business. It is also important to keep the balance in the ecosystem. Water stewardship is a recommendation, which will help to get over from this issue. Through water stewardship, the company can use the local water, which can be stored by the local communities. Even rainwater, wastewater and ground water can be used after recycling through stewardship (Weinstein and Pohlman 2015). The other environmental issue is contamination. To deal with this issue, the company should make different teams applying modern and postmodern perspective. The team will pay attention on the quality and health care value of the product. This team should make the connection between the management team and the bottling team. It will help to share the problems to each team. Gradually, the environmental issues will be lowered down. References: Chan, H.K., He, H. and Wang, W.Y., 2012. Green marketing and its impact on supply chain management in industrial markets.Industrial Marketing Management,41(4), pp.557-562. Foxall, G., 2014.Strategic Marketing Management (RLE Marketing)(Vol. 3). Routledge. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hutt, M. and Speh, T., 2012.Business marketing management: B2B. Cengage Learning. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014.Marketing management 14/e. Pearson. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Philip, K., 2016. Marketing Management-Millennium Edition. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Weinstein, A. and Pohlman, R.A., 2015. Customer value: A new paradigm for marketing management. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 132-133). Springer International Publishing. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge.